Discover how Morrisons reached + 55% click rate

Thanks to Netwave Inductive AI

By using Netwave Inductive AI, Morrisons wants to maximize the relevance of its recommendations and the number of products per order in order to optimize visitor satisfaction and logistics costs

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In this use case, you will find details what was implemented and the results

 

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Inductive AI works like the brain of a store salesperson

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  • It collects data, processes it and identifies situations during navigation and not by attaching the visitor to a pre-defined segment,

  • It performs the segmentation dynamically, around the current visit and updates it in real time with each new data received,

  • It processes and defines the interaction during navigation with regard to this
    which worked best in the same situation or the closest situation, in 35 milliseconds on average instead of applying a pre-defined model,
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